Niche Site A to Z: Niche Site Competition Analysis Strategy [Part 03]
The most of amazon niche site expert are saying competition analysis is an art that really make you fun if you are able to understand the main point of view of Search Engine Google (The Big G). Yes, our target Search Engine is Google, we will do work only for Google. So when I say here something about Search Engine, this is Google. Okay?
The algorithm of Google updated very often. So if you want to analyze keyword competition properly you must be up to dated with Google. To be an up to dated guy for Google you need to some blogs regularly like Google Webmaster Blog, Google Inside Search, Moz Blog, Matt Cutts Blog & few more. Actually their lots of blog in the online world but if you try all of them, you will lost your aim. So try with little step & that is my way.
Anyway, now I will say something about niche site competition analysis that help you to rank your niche site easily. But first answer this question: Do you know why you want to do competition analysis? If yes, that’s fine. But if no, here is the answer we will analyze our competitor to pick them & go over there, that help me to go up them to rank my niche site easily. Now, compare it with your answer, so you will get an idea about your work.
What is Competition Analysis?
Competition analysis is a way that we can understand the position of our competitor. So we can pick them easily to go up from our competitor. Suppose, our main keyword is “Best Coffee Maker”. If you search in google by this keyword, we will get 10 websites in a page of Google search result & there are thousands of websites we will get. But we will take only first page’s 10 website links to understand our competitor is hard or light. If we get it light, we can start work by our keyword otherwise will go for another one. Is that clear?
How We Decide Our Competitor is Hard or Light?
To understand that, we will check few metrics that we can understand our keyword’s position. Here I will write that all metrics & then I will discuss about them.
- Keyword in Title
- Number of Backlinks
- Page Authority (PA)
- Domain Authority (DA)
- Trust Flow (TF)
- Citation Flow (CF)
- Meta Description etc.
- Site Age
May be you are not an expert above metrics. For your kind information, there are lots metrics need to check if you want to properly the competition analyze. But no need if you do properly check above mentioned metrics. So let’s go we try to understand about above metrics properly.
Keyword Analysis Sheet
Here I’ve added an excel sheet that will help you to understand your keyword is okay or not? Download this sheet and write your keyword first in the sheet & start searching. After searching fill out the sheet as I am saying in below.
Your Selected Keyword in Title
Open a new tab in your browser & type www.google.com, hit the enter button! Remember, I said about www.google.com, not www.google.com.bd or others. Clear? After opening the google.com write “Best Coffee Maker” & hit enter. See 10 links in first page of the Google. You are seeing titles, meta descriptions & links, right? At first see the 10 results title. Do you see the keyword “Best Coffee Maker” in titles? If you see the exact keyword in all of 10 links, that is bad.
Number of Backlinks
The second step is backlinks. I think you have good knowledge about backlink because this is one of the important big factor of a website. Backlink means, a website link is linked in another website, blog, forum or similar one place. Why backlink is very important thing? Because Google count it to give that website a position in his world! But how you find out a website’s backlink? There are huge tools available to find out backlink of a website. Now I will show you a tools that you can check a website Number of backlinks, Page Authority (PA) & Domain Authority (DA). That is Opensite Explorer, will help you to find out website few metrics. Click the link. When it will open, write any website to see that website’s backlinks, Page Authority (PA) & Domain Authority (DA).
What is Page Authority (PA) & Domain Authority (DA)?
Page authority is a metrics by Moz.com, which indicate a website value. As well as you can also check few more metrics by Moz. Just go above Moz link & check yourself. Also you can use MozBar as an extention for FireFox & Chrome browser.
Trus Flow (TF) & Citation Flow (CF)
Both metrics are Majestic SEO‘s metrics. These factors are not mandatory for a niche site but if you check it for your analysis, your work will be easy. So I personally use both metrics when I list my analysis metrics in my sheet. I’ve added both metrics in my excel sheet, which you can download from above.
There are more two metrics Meta Description & Site Age when I analyze a keyword. So better, if you do that. Meta description is a 160 words description of an article which is showing in search engine search result page. Most of people read this short description. Also Google bot read & make decision this article is good or not.
And site age is one more metrics. Google give value an aged site. Also a website’s Page Authority, Domain Authority, Trust Flow & Citation Flow depends on site age. So never ignore this metrics. But remember, its not a mandatory metrics.
Keyword Analysis by Long Tail Pro
You know, this LTP is a paid tool. Personally I use this tool to find out keyword & analysis that keyword for my niche website. This is really an awesome tool that help me to do keyword analysis work easily. See the below screenshot:
I’ve red marked few things. Here I will tell you details everything about this LTP tool:
Keywords – Best Coffee Maker: I wrote this keyword under “Find Keywords” button search box & click “Add” then I am seeing all analysis of this keyword.
Local Searches – 27,100: United States is my destination local country. So this 27,100 monthly search volume is for United States. That means, 27,100 is a monthly search volume of “Best Coffee Maker” keyword. Is that clear?
Average Keyword Competitiveness – 45: This is the best metrics of Long Tail Pro. You will not see the metrics in 10 days free trial of LTP. What means to this metrics? See the below screenshot, you will get the answer:
If you find an under 30, that keyword is really good & you can rank that keyword easily. Personally I like under 35 KC keywords.
If you use LTP for your keyword select & keyword competitor analysis, you can do it easily within a short time. So better, if you choose it for you as like as me.
I’ve told you everything I know about keyword competitor analysis. Hope you can get everything easy as before. If you face any problem just ask me below. I will give your answer, must!
Best of luck!